Tag Archives: empowerment

“I Want You to Go and Never Come Back”: The Evolution of Mad Men’s Joan Holloway

Oh, don’t we all love Mad Men? I certainly do. Since 2007 it has been serving up some wonderful female characters, who show how the US evolved to respect and value women in the workplace. The very obvious example in here is Peggy Olson, who was promoted to copywriter in the first season after proving her wittiness to Don Draper. She certainly shows how women learned to survive in male dominated fields, but often at the expense of other women (no hate on Pegs, but this is true). I, personally, am fascinated by the arc we see Joan Holloway (Harris? Nah) undergo in the 7. ¬†She starts off as a secretary, and then shows the men in her workplace, and her life, how indispensable she is, though she rarely attempts to run with the “boys club”. Joan gives value to women-centric jobs that were then (and even now) looked down upon.

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